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# Cannes Lions 2025: shortlist de Glass, categoria contra desigualdade e violência de gênero, apresenta 28 cases; 4 do Brasil
- URL: https://www.b9.com.br/cannes-lions-2025-shortlist-glass-brasil/
- Published: 2025-06-05T16:46:22.000Z
- Updated: 2025-06-05T16:46:22.000Z
- Description: DPZ, AlmapBBDO, GUT e Droga5 São Paulo são as agências que representam o país na disputa por Leões
- Author: Carlos Merigo
- Tags: Criatividade, Almap BBDO, Cannes Lions, droga5, são paulo, shortlist, Stella Artois, #wp, #wp-post, AlmapBBDO, Agências, DPZ, GUT

**Cannes Lions 2025** revelou o shortlist de *Glass: The Lion for Change*. A categoria busca *“celebrar a criatividade que muda a cultura”*. Um total de 28 cases foram selecionados, incluindo quatro brasileiros.

O critério da categoria Glass é reconhecer trabalhos que – implícita ou explicitamente -abordam questões de desigualdade ou preconceito de gênero. Os cases inscritos precisam se propor a impactar positivamente a desigualdade arraigada e destacar ou corrigir questões de representação de gênero.

KR Liu, head global de produto do **Google**, é a presidente do júri este ano.

### Her Dome; Government of the State of São Paulo (DPZ / Brazil)

### Special Dates; O Boticário (AlmapBBDO / Brazil)

### Grad in Black; Vult (GUT, Sao Paulo / Brazil)

### A Seat at the Table; Stella Artois (Droga5 / Brazil)

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**AirPods Pro 2 Hearing Aid Feature**; Apple (Apple, Cupertino / United States)

**Code My Crown**; Dove (Edelman, London / United Kingdom)

**AirPods Pro 2 Hearing Aid Feature**; Apple (Apple, Cupertino / United States)

**Omnilivery**; Omni (Saatchi & Saatchi, Paris / France)

**AXA - Three Words**; AXA (Publicis Conseil, Paris / France)

**Renault - Cars to Work**; Renault (Publicis Conseil, Paris / France)

**Heralbony**; Heralbony (Heralbony, Iwate / Japan)

**Assume That I Can**; CoorDown (Small, New York / United States)

**The Invisible Heirs**; Mobilink Bank (VEON - Mobilink Bank, Islamabad / Madnest, Islamabad / Pakistan)

**Sato 2531**; Asuniwa (Dentsu Digital, Tokyo / Japan)

**E.L.F. Beauty "So Many Dicks"**; E.L.F. Beauty (E.L.F. Cosmetics, New York / Oberland, New York / United States)

**So Win**; Nike (Wieden+Kennedy, Portland / Nike, Beaverton / United States)

**AXA - Three Words**; AXA (Publicis Conseil, Paris / France)

**The University of Dyslexic Thinking**; Made By Dyslexia x Virgin (DDB Melbourne, Melbourne / Australia)

**The Final Copy of Ilon Specht**; L'Oréal Paris (McCann, Paris / France)

**The "Paralympic Dream" Campaign**; The International Paralympic Committee (adam&eveDDB, New York / United States)

**Orange - The Greatest Run**; Orange (Publicis Conseil, Paris / France)

**The Pen to Right History**; Last Prisoner Project (McCann, New York / United States)

**Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement**; Dove (Ogilvy UK, London / United Kingdom)

**Livefearless**; Bodyform (AMV BBDO, London / United Kingdom)

**Dove Love Your Hair**; Unilever (Edelman, New York / United States)

**Know the Signs**; Sandy Hook Promise (BBDO New York / United States)

**Inclusive by Design**; Mastercard (McCann XBC, New York / United States)

**Pixel the Most Inclusive Phone**; Google (GUT, Miami / United States)