> ## Content Index > Fetch the complete content index at: https://www.b9.com.br/llms.txt > Use this file to discover other available public pages before exploring further. # Heineken lança Tinder para bares após descobrir que a geração Z frequenta sempre os mesmos lugares - URL: https://www.b9.com.br/heineken-tinder-bares-hei-app/ - Published: 2025-04-03T18:44:46.000Z - Updated: 2025-04-03T18:44:46.000Z - Description: "Hei App" usa mecânica de swiping para incentivar paulistanos a conhecerem novos estabelecimentos com curadoria exclusiva da marca de cerveja - Author: Carlos Merigo - Tags: Brasil, Criatividade, aplicativos, Jeep, LePub, relacionamentos, tinder, #wp, #wp-post, Heineken, Alimentos e Bebidas A **Heineken** lançou oficialmente o *Hei App*, um aplicativo que funciona como um *"Tinder de bares"* para ajudar consumidores a descobrirem novos estabelecimentos em São Paulo. A iniciativa surge após pesquisa revelando que 68% dos millennials e geração Z frequentam sempre os mesmos lugares, embora 66% afirmem que gostariam de explorar mais opções. ## Por que importa 🍻 O aplicativo representa uma nova abordagem no relacionamento entre marcas e consumidores, apostando na curadoria de experiências fora do ambiente digital. Ao mesmo tempo, traz insights sobre como as gerações mais jovens estão lidando com a socialização pós-pandemia. A pesquisa identificou que 60% do público jovem considera sua vida social menos satisfatória do que poderia ser, apesar do acesso facilitado a informações sobre lugares na internet. ## Como funciona 📱 Com a mecânica familiar dos apps de relacionamento, o Hei App permite que usuários deslizem a tela para: - Passar (dispensar um bar) - Curtir (demonstrar interesse) - Salvar (guardar para visitar depois) O aplicativo oferece: - Curadoria especializada na cena paulistana - Conteúdos exclusivos sobre os estabelecimentos - Promoções para compra de Heineken em pontos selecionados - Ferramenta para organizar encontros e sugerir locais a amigos ↳ A marca já planeja expandir o app para outras cidades brasileiras ## Hábitos revelados pela pesquisa 📊 A pesquisa conduzida pela Heineken em parceria com a Onepoll ouviu 1.000 brasileiros maiores de 18 anos, solteiros ou em relacionamentos abertos, e revelou: - 74% desejam encontrar novos bares com a mesma facilidade dos apps de namoro - 42% querem frequentar mais bares para conhecer novas pessoas - 34% acreditam que explorar novos locais pode manter a vida social mais vibrante *"Nossos consumidores estão abertos a novas experiências, mas com dificuldade de fazê-las acontecerem. Queremos incentivá-los a descobrir mais bares e explorar a rica cena paulistana de forma leve e divertida"*, explica Elbert Beekman, gerente de marketing sênior da Heineken no Brasil. ## Campanha "Bar Dating" 🎬 O lançamento do aplicativo faz parte da campanha *"Bar Dating"*, criada pela agência **LePub** São Paulo e Milão, com o mote *"Talvez seja hora de sair com outros bares"*. *"Muitas pessoas vão sempre ao mesmo bar ao ponto de criarem laços fortes de relacionamento com aquele lugar. Com o Hei App, queremos mostrar que é possível viver novas experiências e conhecer novos lugares com a chancela da Heineken"*, afirma Felipe Cury, copresidente e CCO da LePub São Paulo. O Hei App está disponível para download nas lojas [Google Play](https://play.google.com/store/apps/details?id=br.com.heineken.myhnkapp&hl=pt%5FBR&ref=b9.com.br) e [Apple Store](https://apps.apple.com/br/app/hei/id1527637334?ref=b9.com.br), com uso restrito para maiores de 18 anos. CRÉDITOS Heineken Global Head of Global Heineken® and Premium Brands: Nabil Nasser Heineken® Global Brand Strategy and Communication Director: Daniela Iebba Heineken® Global Communication Manager: Guilherme de Marchi Retz Heineken® Global Communication Manager: Nalini Bhagwandin Heineken® Global Communication Manager: Alessandra Cavarra Heineken® Brand Global PR Lead: Jonathan O’Lone Heineken® Brand Global PR Lead: Joey Brophy Heineken® Global Head Digital Consumer Innovation: Natacha Volpini Heineken® Global Digital Manager: Laurens Griep Heineken® Global Digital Manager: Bob van Iersel Heineken® Global D&T Project Manager: Paul Suurmeijer Heineken Brazil Heineken® Brazil Marketing Vice President: Cecília Bottai Heineken® Brazil Sr. Marketing Director: Eduardo Picarelli Heineken® Brazil Sr. Marketing Manager: Elbert Beekman Heineken® Brazil Marketing Manager: Fernanda Leitão Heineken® Brazil Growth Manager: Estela de Olivera Marcondes Heineken® Brazil Head of Brand PR, Communities & Influence: Adriana Teixeira Heineken® Brazil Brand PR: Camille Nunes, Pedro dos Reis Duarte Heineken® Brazil Brand Experience and Sponsorship Director: Guilherme Bailão Heineken® Brazil Brand Experience and Sponsorship Manager: Rafael Golfe Heineken® Brazil Brand Experience and Sponsorship Team: Thais Gonçalves, Alan da Silva Nascimento, Paul Robert Alampi Heineken Italy Heineken® Italy Marketing Director: Michela Filippi Heineken® Italy Marketing Manager: Myrsini Tsoukaki Heineken® Italy Sr. Brand Manager: Alice Divišová Heineken® Italy Brand Manager: Elena Bellini, Virginia Campitiello Heineken® Italy Jr.Brand Manager: Davide Pavoni Heineken® Italy External Communication Manager: Ilaria Zaminga Heineken® Italy Jr. Communication Specialist: Sofia Devecchi Heineken® Italy Media & Integrated Communication Manager: Luca RImoldi Heineken® Italy Digital & Media Manager: Veronica Bianco COMMS CAMPAIGN LePub Milan Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli Global Chief Creative Officer: Cristiana Boccassini Co-Chief Creative Officer: Mihnea Gheorghiu Global Executive Creative Director & Chief Invention Officer: Andrey Tyukavkin Executive Creative Director: Eoin Sherry Executive Creative Director: Felipe Ferreira Creative Director: Corina Patraucean Creative Director: Rainor Marinho Head of Art: Andrea Ferlauto Associate Creative Director: Giulia Trimarchi Associate Creative Director: Gian Marco Panichelli Associate Creative Director Digital Art & Design: Valentino Borghesi Associate Creative Director: Geo Joseph Senior Designer: Fabio Iacomino Junior Designer: Peter Sjo Art Director: Emanuela Gein Lombardi Copywriter: Natasha Anatra Global Head of PR & Communication: Isabella Cecconi Senior PR Manager: Luca Orioli Head of Strategy: James Moore Senior Strategic Planner: Alex Moore Strategic Planner: Davide Brock Experience Strategist: Filippo Riccardi Global Client Service Director: Shirine Aoun Global Client Service Director: Ilaria Castiglioni Group Account Director: Luigi Palma Account Executive: Candida Franchi Chief Production Officer: Francesca Zazzera Head of TV Production: Anna Sica Producer: Giada Sidoti Art Buyer: Caterina Collesano, Giorgia Bellondi Production & Print Manager: Daniela Inglieri, Tina Paolella LePub São Paulo Copresident and CCO: Felipe Cury Copresident and CSO: Aldo Pini Executive Creative Director: Greg Kickow, Rafael Alves Creative Director: Yan Prado, Leandro Vilas Boas, Leone Damião Associate Creative Director: Leandro Valente, Raphael Valenti Copywriter: Maria Eduarda Galvão Art Director: Kaynã Michelin Creative Production Director: Caio Rodrigues Creative Production Manager: Beatriz Takahashi Senior Creative Producer: Fernanda Ceratti, Yuri Westermann Operations & Business Executive Director: Aline Garcia Account Director: Gabriela Ferrante, Juliana Dantas, Larissa Neves Account Manager: Lucas Araque, Marina Roge Content Director: Dayana Teixeira Content Manager: Thais Vargas Content Supervisor: Karina Silva Community Manager: Gabriele Prieto Executive Strategy Director: Mariana Corradi Strategy Director: Marília Duran Strategy Manager: Mansur Atique, Estela de Luca Media Director: Priscilla Leite Media Manager: Jussara Bezerra Chief Communication Officer: Paula Ganem Communication Manager: Mafê Malozzi Photographer, Editor, and Coloris: Thiago Britto Executive Producer: Ana Carolina Toledo APP/WEBAPP DEVELOPMENT LePub Milan Copywriter: Zelda Ridgway Motion Designer: Dario Lipani 3D Artist: Francesco Boccadoro Digital Producer & Project Manager: Kejsi Haxhi LePub Amsterdam Head of LeGarage Amsterdam: Francois Rousseau Digital Production Lead: Keefe Cordeiro User Experience Designer: Greta Bosisio Digital Creative: Alejandro Gutierrez Copywriter: Nikolay Malchev Digital Creative: Daniel Vazquez Seoane VIDEO PRODUCTION Director: Jake Dypka Production Company: Wanda Production Executive Producer: Anthony Bargis Line Producer: Yannick Lebot EP (Local): Aurimas Pukevi Head of Production (Local): Ramojus Petrauskas Line Producer (Local): Vytautas Jakutis Production manager (Local): Ema Cielyt DOP: Nicholas Morris 1st AD: Jacques Eberhard Production Designer: Lucie Libotte Liquid Stylist: Schaschky Costume designer: Liate Cohen VIDEO POSTPRODUCTION Editor Dir Cut: Jack Singer @ Stitch Editor offline main film: Stuart Greenwald Editor offline digital film: Tommaso Bianchi/Andrea Besana Postproduction: Prodigious Head of post-production: Alfredo Beretta Postproduction Producer: Camilla Colabona Editor online: Luca Fornaciari Colour Grading: Company 3 Colourist: Matthieu Toullet Colour Producer: Kerri Aungle Post audio: Disc To Disc Productions Milano Sound design & Mix: Antonio D'Ambrosio Audio Producer: Paola Calovi MUSIC Music Company: Sizzer Consultancy & Supervision: Richard Aardenburg, Veronika Muravskaia Song: “I Want to Know What Love Is” Artist: Foreigner Writer: Mick Jones Label: Atlantic Records Publisher: © Somerset Songs Publishing (GMR) All rights administered by Warner Chappell Music Holland B.V. PHOTO PRODUCTION Photographer: Francesco Bittichesu Retouch: MGCR Studio - Mattia Giani Production Company: Wanda Production Photographer for Milan’s Bars+ retoucher: Andrea Donadoni Photographer for Roma’s Bars+ retoucher: Marco Meomartini Set Designer: Erika Viola Production House: ARTALENTS srl Producers: Alessandra Ruiu e Giovanna Ruiu The Romans (PR strategy and global coordination) Managing Director: Kate Brazier Associate Creative Director: Jordan Kavanagh Senior Account Director: Sophie Lambert-Russell Account Director: Normandie Tottman DENTSU global Global Strategy Partner: Simon Bielby Global Account Director: Milo Meulenkamp Senior Client Manager: Fagan Hughes Planning Lead: Cristel de Ridder DENTSU Italy Client Director: Silvia Moroni Business Partner: Nicoletta Mirra Video Leader: Daniela Oppes Digital Leader: Francesca Anzani Client Manager: Silvia Scalzi OOH Specialist: Serena Marotta Communication Strategy Director: Silvia Garagnani Communication Strategist: Angelo Osma Head of Branded Content: Sara Borsani Branded Content Manager: Nicolò Smerilli DENTSU Brazil - Digital Media Executive Business Director: Caroline Bassi Media Director: Raphael Cunha Media Manager: Cleberson Luque Business Manager: Ana Carla Melo Sartori Business Supervisor: Julia Santos Media Supervisor: Jullyana Ferreira Media Senior Analyst: Maria Eduarda Custodio Programmatic Media Manager: Tiago Holanda Programmatic Media Analyst: Lucca Martins Gomes, José Rafael Bezerra CÍRCULO CRM Project Manager - Camila Moura Planning leader - Aline Fanti Editor - Marina Costa Creative Director - Polyana Tarquinio Marketing Cloud Senior Analyst - Otavio Ikegami LEMA+ | Community & Influencer e Press CO-Founder & COO: Letícia Zioni Partner & CCO: Guilherme Maia Account Manager: Maria Puebla Services and Project Manager: Felipe Klingelhoefer Creative Strategy Manager: Felipe Vaitsman Creative Strategy Coordinator: Sidney de Oliveira Strategy Leader: Andrés Piza Creative Strategist: Domênica Pinheiro Creative Copywriter: Stella Carvalho Creative Art Director: Ruan Araújo Creative Art Director: Daniel Magalhães Community & Influencer Coordinator: Gabriela Rossi Community & Influencer Specialist | HNK Regular: Maiara Vieira Community & Influencer Specialist | HNK 0.0: Guilherme Alves Community & Influencer Assistant: Artemis Pantazopoulos Press Officer Manager: Luís Dolci Press Officer Coordinator: Piero Rossini Press Officer: Mayara Grosso Press Officer: Isabella Gomes Press Officer Assistant: Fernando Bocardo ATENAS | Brand Experience Agency CEO: Denise Garrido VP: Quercia Andrade Operations Director: Miucha Benetti Business Director: Renata Bernicchi Account Director: Carla Cipullo Project manager's: Isa de Lucca and Simone Gomes Creative Director: Luciane Mônaco Copywriter: Thiago Campelo Copywriter: Pedro Paulo Piva Art Director: Thiago Sindeaux Art Director: Pedro Paoliello Director of Scenography: Diego Ognibeni Director of Scenography: Wado Gonçalves Head of Strategy: Vinícius Lotti Strategic planner: Rike Volpato and Fernanda Tiozo Production Director: Soraia Zillochi Production Manager: Tatiani Patrício Production Executive: Pedro Pereira and Raphael Nelli Artistic direction: Camila Vaz INC PR Agency President and CEO: Pasquale De Palma Vice President: Paolo Mattei PR Director: Novella D’Incecco PR Manager: Alessandra Dinatolo Senior Media Relations Specialist: Virginia Matteucci Media Relations Specialist: Arianna Brasca Media Relations Specialist: Lucia Severi Junior Media Relations Specialist: Mina Rizzi NSS CEO & Co-Founder: Walter D’Aprile Senior Project manager: Carmen De Cristofaro Project Manager: Camilla Rosi Social Media manager: Giorgia Gaddini PR & Talent manager: Gianpieer Castillo Senior Producer: Giada Tinelli Head of Editorial Content nss magazine: Francesco Abazia Head of Social Media nss magazine: Ilaria Grande