Cannes Lions 2023: shortlist de Brand Experience & Activation tem 15 cases brasileiros

A categoria Brand Experience & Activation buscar premiar a construção criativa e abrangente de marcas através do uso avançado de design de experiência, ativação, imersão, varejo e engajamento do cliente em 360°. Os trabalhos precisam demonstrar como a jornada do cliente, a experiência da marca e a otimização de cada ponto de contato levaram a um aumento na afinidade da marca e ao resultado comercial.

Ao todo, 15 cases brasileiros estão entre os finalistas:

HEINZ TATTOO INK	HEINZ	SOKO, Sao Paulo
0.0 BARRIERS	HEINEKEN	LE PUB, Sao Paolo
GUARDED BUS STOP	ELETROMIDIA	ALMAPBBDO, Sao Paulo
THE AUTISM JOURNEY	TELEFONICA’S VIVO	AFRICA CREATIVE DDB, Sao Paulo
THE EXILED TEAM	BRAHMA BEER	AFRICA CREATIVE DDB, Sao Paulo
THE GAMING CAP	DELL TECHNOLOGIES	VMLY&R, Sao Paulo
COCA-COLA MAGIC AUDIOS	THE COCA-COLA COMPANY	OGILVY, São Paulo
REROUTE	SKOL	GUT, Sao Paulo
BRAHMA MEDICAL DEPARTMENT	BRAHMA	AFRICA CREATIVE DDB, Sao Paulo
UNBANNED ARMBAND	ALL OUT	ALMAPBBDO, Sao Paulo
CHAMELEON FLAG	BRAHMA	AFRICA CREATIVE DDB, Sao Paulo
FILES OF FREEDOM	MERCADO LIVRE	GUT, Sao Paulo
CASHBACK FOR YOUR JERSEY’S BACK	FLASH	FCB BRASIL, Sao Paulo
PETRA MILK	PETRA BEER	BETC HAVAS, Sao Paulo
BACK RESTAURANTS	ZIPLOC	ALMAPBBDO, Sao Paulo

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