Scrolling Therapy: AI e reconhecimento facial aplicada de forma muito prática em redes sociais • B9

Scrolling Therapy: AI e reconhecimento facial aplicada de forma muito prática em redes sociais

Criação da Denstu Creative para Eurofarma

por Laura Chiavone / Head de Agências Brasil da Meta

Espetacular e muito criativo o uso de AI e tecnologia de reconhecimento facial aplicado de forma muito prática em redes sociais para contribuir com o tratamento da síndrome de Parkinson.


📂 CASE: Scrolling Therapy
💼 CLIENTE: Eurofarma
🏣 AGÊNCIA: Dentsu Creative
🏆 PRÊMIO: Grand Prix – Pharma

📋 CRÉDITOS

CompaniesLocationRole
DENTSU CREATIVEBuenos Aires, ArgentinaEntrant Company
DENTSU CREATIVEBuenos Aires, ArgentinaIdea Creation
DENTSU CREATIVENew York, USAIdea Creation
DENTSU CREATIVEChicago, USAIdea Creation
FRIENDS AND FAMILYLos Angeles, USAProduction
THE YOUTHCuritiba, BrazilProduction
PersonCompanyRole
Marco BilliEurofarmaDigital, Entrepreneurship and International Vice President
Felipe CataoEurofarmaHead of Digital Health
Maria das Graças DantasEurofarmaInternational Marketing, Executive Manager
Paula MambertiEurofarmaInternational Marketing Director
Elaine Cristina RibeiroEurofarmaProduct Manager
Andrea Lie IwamizuEurofarmaCorporate Communications Manager
Fred LevrondentsuGlobal Chief Creative Officer
Rafael RizutoDentsu CreativeChief Creative Officer, Dentsu Creative US and Hispanic LATAM
Pedro PerezDentsu Creative ChicagoChief Creative Officer
Collette Douaihydentsu healthGlobal Chief Creative Officer
Eduardo Tavaresdentsu healthGlobal Executive Creative Director
Agustín AlbaDentsu Creative ArgentinaExecutive Creative Director
Gastón CánavesDentsu Creative ArgentinaExecutive Creative Director
Matías MarttyDentsu Creative ArgentinaExecutive Creative Director
Andres ArliaDentsu Creative ChicagoGroup Creative Director
Giovanni MuratoriDentsu Creative ChicagoCreative Director
Aron RamstedtDentsu Creative New YorkCopywriter, Creative Development
Frans AhlbergDentsu Creative New YorkArt Director, Creative Development
Andrés DomínguezDentsu Creative ArgentinaCreative Team
Dave MeekerDentsu Creative USChief Innovation Officer
John BleedenDentsu CreativeGlobal Executive Creative Producer
Ed ZazzeraDentsu Creative USEVP, Integrated Production
Stacy KayDentsu Creative USSVP, Integrated Production
Maya TankDentsu Creative USExecutive Producer, Integrated Production
Carly SalamanDentsu Creative USExecutive Producer, Integrated Production
Kelley VargaDentsu Creative USSenior Producer, Integrated Production
Juliana D’Antinodentsu BrazilExecutive Director of Production
Sebastian PortaDentsu Creative ArgentinaOffshore Services Director
Linda FerraraDentsu Creative USVP, Business Management
Jeff SteeleDentsu Creative USBusiness Manager, Business Affairs
Libby Morris-CarlsonDentsu CreativeSenior Music Producer
Nora Reich-DabdoubDentsu CreativeMusic Producer
Thiago WinklerDentsu World Services BrazilOperations Director
Aline BofDentsu World Services BrazilProject Director
Andreia MelloDentsu World Services BrazilProject Manager
Victoria AielloDentsu World Services BrazilInteractive Architect
Alisson LaschukDentsu World Services BrazilAssociate Creative Director
Aline WalendorffDentsu World Services BrazilLead UX/UI Designer
Alisson SelistreDentsu World Services BrazilMobile Architect
Lucas WeigelDentsu World Services BrazilMobile Architect
Caio RamosDentsu World Services BrazilMobile Developer
Guilherme InkotteDentsu World Services BrazilMobile Developer
Helcio ItiyamaDentsu World Services BrazilMobile Developer
Luciano MendonçaDentsu World Services BrazilMobile Developer
Mariana AndradeDentsu World Services BrazilMobile Developer
Rodrigo LehnenDentsu World Services BrazilTester (QA)
Lucas ColomboDentsu World Services BrazilLead Front End Developer
Daiane OliveiraDentsu World Services BrazilLead Front End Developer
Felipe SacramentoDentsu World Services BrazilLead Back End Developer
Ketlin MarquesDentsu World Services BrazilProduct Manager
Thomas JacksonDentsu Creative USSenior Designer, Experience Design
Cassandry SholyDentsu Creative USSenior Designer, Visual Design
Jacki KelleydentsuCEO, dentsu Americas & Global Chief Client Officer
Paulo FogaçaDentsu CreativeCEO, Dentsu Creative US
Juan Pedro Mc Cormackdentsu LATAMCEO, dentsu LATAM
Philippe SeignolDentsu Creative LATAMCEO, Dentsu Creative LATAM
Leandro ZumárragaDentsu Creative Argentina & ChileCEO Dentsu Argentina & Chile
Abbey KlaassenDentsu CreativePresident, East Region
Martín SeijasDentsu Creative Argentina & ChileManaging Director, Dentsu Creative Argentina & Chile
Tiago Vargasdentsu BrazilManaging Director
Jane WangDentsu Creative USBusiness Director, Executive Team
Katie CoeDentsu Creative USSenior Director, Client Leadership
Emily UlineDentsu Creative USAccount Director
Matt McManusDentsu Creative USAccount Supervisor
Stacey KeransDentsu Creative USEVP, Public Relations
Maura HagertyDentsu Creative USVP, Communications Strategy
Karina OkabatakeDentsu BrazilDirector of Communications
Greta GustafsonDentsu Creative USDirector, Public Relations
Victoria NicoliniDentsu Creative ArgentinaCorporate Comms Coordinator
Ananya RaoDentsu CreativeCreative Strategist, Global
Patricia McDonaldDentsu CreativeGlobal Head of Strategy and Consulting
Melissa KeganDentsu Creative USGroup SVP, Client Operations & Delivery
Richard CallaghanDentsu Creative USDirector, Project Management
Jamile Luara Netto de Proençadentsu BrazilProduct Specialist
Jayme BlaskoDentsu CreativeGlobal Awards Director
Carolina CherobimFriends and Family / The YouthExecutive Producer
Eduardo LubiaziFriends and Family / The YouthExecutive Producer
Jed HeroldFriends and Family / The YouthExecutive Producer
BuenoFriends and Family / The YouthDirector
Daniel MaiaCOLOSSALExecutive Producer
Maria Luísa MachadoCOLOSSALProducer
Viviane TorreCOLOSSALProducer
Ricardo JugCOLOSSALEditor
Daniele OliveiraCOLOSSALAssistant Editor
Nessa MafraCANJA Audio CultureAccount Manager / Executive Producer
Ana Flor BohrerCANJA Audio CultureProject Management
Flavia MedeirosCANJA Audio CultureProject Management
Matheus PeresCANJA Audio CultureProject Management
Eduardo KarasCANJA Audio CultureMusic Direction
Filipe ResendeCANJA Audio CultureMusic Direction
Lucas SfairCANJA Audio CultureMusic Direction
Bruno Vieira BrixelCANJA Audio CultureMusic Supervision
Leonardo LimaCANJA Audio CultureMusic Supervision
Diego ZorrillaCANJA Audio CultureComposer
Nando de CastroCANJA Audio CultureSound Design
Bruno Vieira BrixelCANJA Audio CultureSound Design
Nando de CastroCANJA Audio CultureAudio Production
Filipe ResendeCANJA Audio CultureVoice Direction
Adam GoodmanCANJA Audio CultureVoice Artist
Janaina de VeigaCOLOSSALHead of Design
Diego JustinoCOLOSSALDesigner
Diego LozCOLOSSALMotion Designer
Tamiris TertulianoCOLOSSALCompositor
Erick MoraesCOLOSSALArtist
Heather RichardsonCutters StudioExecutive Producer
Natalie StoneCutters StudioProducer
Magdalena HernandezCutters StudioEditor
Sam KellyCutters StudioAssistant Editor
Neal CohenFlavorManaging Director
Brian McCauleyFlavorExecutive Creative Director
Kate SmithFlavorExecutive Producer
Ryan EsboldtFlavorFlame Artist
Chris ElliottFlavorFlame Artist
Marly KovenFlavorGFX Artist
Adam KohrFlavorGFX Artist
Lucas FerreiraThe Youth2nd Unit Cinematographer
Guiherme PaivaThe YouthFirst Camera Assistant
Samuel BragaThe YouthAudio Operator
Juan Pablo González SolerThe YouthSecond Unit Cinematographer
Hugo Marton CarballidoThe YouthSecond Unit Audio Operator
Everton SchneiderCOLOSSAL3D Artist
Andrea TerrassaDentsu CreativeGlobal Chief Operating Officer
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