Cashback for Your Jersey’s Back: case que aproveita todo potencial de conexão e compartilhamento das redes sociais

Case extremamente criativo da FCB Brasil para a Flash, usando todo o potencial de conexão e compartilhamento das redes sociais para viabilizar a campanha. É muito interessante ver como as pessoas se engajam e se colocam literalmente como garotos(as)-propaganda de uma marca de forma lúdica em suas redes. 

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📂 CASE: Cashback for Your Jersey’s Back
💼 CLIENTE: Flash Benefícios
🏣 AGÊNCIA: FCB Brasil
🏆 PRÊMIO: Ouro em Social & Influencers

📋 CRÉDITOS

Person	Company	Role
Ricardo John	FCB Brasil	CCO
Danilo Boer	FCB	Global Creative Partner
Anna Martha Silveira	FCB Brasil	Executive Creative Director
Marcelo Rizerio	FCB Brasil	Executive Creative Director
Pedro Araujo	FCB Brasil	Executive Creative Director
Heloisa Ribeiro	FCB Brasil	Creative Director
Leticia Rodrigues	FCB Brasil	Creative Director
Leonardo Konjedic	FCB Brasil	Copywriter
Roberto Ulhoa	FCB Brasil	Art Director
Ana Becker	FCB Brasil	Concept Director
Bibiana Saldanha	FCB Brasil	Content Director
Carolina Venancio	FCB Brasil	Content Supervisor
Marta Carvalho	FCB Brasil	Connections Specialist
Fábio Freitas	FCB Brasil	Chief Growth Officer
Mateus Madureira	FCB Brasil	General Media Director
Fernanda Geraldini	FCB Studio	Managing Director
Rodrigo Resende	FCB Studio	Editor and Motion Designer
Henrique Aquino	FCB Studio	Editor and Motion Designer
Carolina Ferreira	FCB Studio	Producer
Renata Reigota	FCB Brasil	Project Director
Bianca Paiva	FCB Brasil	Project Manager
Renata D’Ávila	FCB Brasil	Chief Strategy Officer
Mariana Teixeira	FCB Brasil	Strategy Director
Jaqueline Tampelli	FCB Brasil	Strategy Supervisor
Tabata Pimentel	FCB Brasil	Strategy Manager
Elton Longhi	FCB Brasil	Account VP
Claudia Schneider	FCB Brasil	Account Director
Ana Paula Mancini	FCB Brasil	Account Manager
Bruna Rodrigues	FCB Brasil	Account Supervisor
Carolina Andrade	FCB Brasil	Account Assistant
Maria Cacaia	FCB Brasil	PR
Anaterra Dantas	FCB Brasil	PR Assistant
João Albertini	FCB Studio	Graphic Production Manager
Daniela Fonseca	FCB Studio	Graphic Project Manager
Ale Henri	Compañia	Director
Gabriel Ted	Compañia	Director Of Photography
Danilo Andrade Paola Ferreira Maria João Calheiros Marquinhos Monteiro Gi Marcondes Lourenço Almeida Alexandre Pierro	Compañia	Production Team
Henrique Ruiz Nicolau	Shuffle Audio	Music Director and Producer
Danilo Lima	Flash	Head of Branding
Leonardo Brito	Flash	Art Direction Lead