Cannes Lions 2024: revelado o shortlist de Titanium; confira todos

Faltando menos de duas semanas para o início de Cannes Lions 2024, a organização divulgou o shortlist da desejada categoria Titanium, o prêmio máximo do festival. No total, são 20 finalistas com chances de Leão, incluindo três brasileiros: o case “The Dove Code”, criado pela SOKO; “Guarded Bus Stop”, criado pela AlmapBBDO para Eletromidia e “Thanks For Coke-Creating” de Coca-Cola criado por diversos escritórios da VML, incluindo o de São Saulo.

Debbi Vandeven, CCO global da VML, é a presidente do júri de Titanium.

Confira abaixo todos os trabalhos selecionados:

“Rights Against The Right – The First Trademark That Stops Trading Nazi Merch”; Laut Gegen Nazis (JUNG VON MATT AG, Hamburg)

[youtube https://www.youtube.com/watch?v=aH-MLo9ztZg?feature=oembed&w=500&h=281]

“855-How-To-Quit-(Opioids)”; Anzen Health (SERVICEPLAN, Munich)

[youtube https://www.youtube.com/watch?v=2s-BQpVPuN8?feature=oembed&w=500&h=281]

“Aizome Wastecare™ Industrial Waste – Certified As Skincare.”; Aizome (SERVICEPLAN, Munich)

[youtube https://www.youtube.com/watch?v=566mMUry2eM?feature=oembed&w=500&h=281]

“The Dove Code”; Dove (SOKO, Sao Paulo)

[youtube https://www.youtube.com/watch?v=sD-R2OzcleQ?feature=oembed&w=500&h=281]

“Michael Cerave”; Cerave (OGILVY, New York)

[youtube https://www.youtube.com/watch?v=6A9zZpEzJi0?feature=oembed&w=500&h=281]

“Women’s Football”; Orange (MARCEL, Paris)

https://www.youtube.com/watch?v=QVNZRHIZVL8&t=8s

“Exosphere”; Sphere (SPHERE ENTERTAINMENT , New York)

[youtube https://www.youtube.com/watch?v=GUsY8ocXVuk?feature=oembed&w=500&h=281]

“Meet Marina Prieto”; JCDecaux (DAVID, Madrid)

[youtube https://www.youtube.com/watch?v=4j2UkSs-cSo?feature=oembed&w=500&h=281]

“Selfless Shelves”; Arla (FP7 McCANN, Dubai)

[youtube https://www.youtube.com/watch?v=maBCu9wNzJ4?feature=oembed&w=500&h=281]

“Pink Chip”; Degiro, UN Women (AKQA, Amsterdam)

[youtube https://www.youtube.com/watch?v=NfQbKDq64hk?feature=oembed&w=500&h=281]

“Thanks For Coke-Creating”; Coca-Cola (VML, New York / VML, Kansas City / VML, Sao Paulo / VML COMMERCE, Mexico City / VML, Johannesburg)

[youtube https://www.youtube.com/watch?v=SPqPuI_O19s?feature=oembed&w=500&h=281]

“The Move To -15”; DP World (EDELMAN, London)

[youtube https://www.youtube.com/watch?v=3ta8Fy0lN10?feature=oembed&w=500&h=281]

“iPager”; Google (DAVID, Miami)

[youtube https://www.youtube.com/watch?v=7Rm-i3luCD0?feature=oembed&w=500&h=281]

“Guarded Bus Stop”; Eletromidia (ALMAPBBDO, Sao Paulo)

[youtube https://www.youtube.com/watch?v=qsZ3A9oSc3s?feature=oembed&w=500&h=281]

“Pub Museums”; Heineken (LEPUB, Milan / PUBLICIS, Dublin)

[youtube https://www.youtube.com/watch?v=N2XaORGpp44?feature=oembed&w=500&h=281]

“The Gift Card Of Life”; Tottus Supermarket (McCANN, Lima)

[youtube https://www.youtube.com/watch?v=PFghlwR8LE4?feature=oembed&w=500&h=281]

“Room For Everyone”; Mastercard (McCANN POLAND, Warsaw)

[youtube https://www.youtube.com/watch?v=6Fy4tSteu2U?feature=oembed&w=500&h=281]

“Doordash-All-The-Ads”; Doordash (WIEDEN+KENNEDY, Portland / SUPERETTE, San Francisco)

[youtube https://www.youtube.com/watch?v=egTK5d9yMaE?feature=oembed&w=500&h=281]

“Spreadbeats”; Spotify (FCB NEW YORK, New York)

“The Everyday Tactician”; Xbox (McCANN, London)

[youtube https://www.youtube.com/watch?v=elq83mERXv0?feature=oembed&w=500&h=281]