Cannes Lions 2025: confira todos os Grand Prix do festival

Depois de cinco noites intensas na Croisette – e de um recorde de 30 Leões Máximos distribuídos – reunimos em um só lugar todos os cases que atingiram o topo do pódio este ano. De um seguro-residencial que agora salva vítimas de violência a um algoritmo que planta árvores na Amazônia, passando por um curta sci-fi filmado com sensores de estacionamento, a seleção mostra quão longe criatividade, dados e propósito podem chegar.

O Brasil também bateu recorde nessa edição do festival. Foram 107 Leões, incluindo 6 Grand Prix.

Role a página e descubra quem levou cada troféu, categoria por categoria, em Cannes Lions 2025. Você também pode conferir todos os Leões brasileiros nesse outro post.

Titanium Lions / Creative Business Transformation / Direct

Three Words to Help Women Escape (AXA) | Publicis Conseil, Paris

Design / Digital Craft / Brand Experience & Activation

Caption With Intention (Academy of Motion Picture Arts & Sciences) | FCB Chicago

Health & Wellness Lions / Social & Creator Lions

Vaseline Verified (Vaseline) | Ogilvy Singapore

Media

Real Beauty Redefined for the AI Era (Dove) | Droga5 São Paulo

Sustainable Development Goals Lions

Amazon Greenventory (Natura) | Africa Creative DDB

PR

Lucky Yatra (Indian Railways) | FCB India Mumbai

Pharma Lions

Hide It in Plain Sight (Viagra) | Ogilvy

Audio & Radio Lions

One-Second Ads (Budweiser) | Africa Creative DDB

Print & Publishing

Price Packs (Penny) | Serviceplan Munich

Outdoor Lions

Phone Break (KitKat) | VML

Outdoor Lions

Paris 2024 Opening Ceremony | Paris 2024

Entertainment

Night Fishing (Hyundai IONIQ 6) | Innocean Worldwide

Entertainment Lions for Gaming

Call of Discounts (Mercado Livre) | GUT São Paulo

Entertainment Lions for Music

Dragón (Bad Bunny) | BBDO Latina Puerto Rico / Rimas Music

Entertainment Lions for Sport

Payback Time (Clash of Clans × Erling Haaland) | DAVID New York

Industry Craft Lions

Nigrum Corpus (IDOMED / Yduqs) | Artplan São Paulo

Film Craft

Better on a Better Mobile Network (Telstra) | Bear Meets Eagle On Fire / The Monkeys

Creative B2B

Act Like You Know (GoDaddy) | GoDaddy In-House / Quality Meats

Creative Data

A Forma Mais Eficiente de Pagar (Consul) | DM9 São Paulo

Creative Effectiveness Lions

Shot on iPhone (Apple iPhone) | TBWA\Media Arts Lab Los Angeles

Creative Strategy | Glass – The Lion for Change

Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement (Dove) | Ogilvy UK, London

Luxury

The Partnership That Changed Everything (LVMH) | Havas Play Paris

Innovation Lions

Sounds Right (UN Live / Spotify) | AKQA Copenhagen

Creative Commerce Lions

Preserved Promos (Ziploc) | VML New York

Grand Prix for Good

The Best Place in the World to Have Herpes (New Zealand Herpes Foundation) | FINCH Sydney / Motion Sickness Auckland

Film

Paris Paralympics 2024: Considering What? (Channel 4) | 4Creative London / Biscuit Filmworks

Film

The Final Copy of Ilon Specht (L’Oréal Paris) | McCann Paris / Breakwater Studios