GPS da Boa: Tecnologia analógica para encontrar cerveja no meio da multidão

por Carlos Merigo

Você está no meio da multidão no carnaval – isso, você, porque eu estou bem quieto em casa – e precisa encontrar o vendedor de cerveja. Como fazer?

Para resolver esse terrível dilema da humanidade, a Antarctica criou o GPS da Boa. Uma tecnologia tosca, mas eficiente.

A Almap diz que, com essa ação, a marca foi líder em vendas durante o evento e teve a preferência de 66% da pessoas

Mais um video-case pra temporada de prêmios, incluindo a versão em inglês.

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