ONU lança IPO fictício da Terra para incentivar responsabilidade empresarial

✦ Pacto Global da ONU no Brasil cria TERR4: trata-se de um IPO fictício do planeta Terra, buscando conscientizar empresas sobre a importância de adotar práticas sustentáveis e aderir à iniciativa, se comprometendo com os 17 Objetivos de Desenvolvimento Sustentável (ODS) da ONU.

✦ Situação atual: Indicadores mostram que seriam necessários 1,7 planetas para sustentar o consumo global em 2022. O TERR4 pretende simbolizar a situação crítica do planeta, apresentando-o como uma empresa com péssimos resultados e com grande potencial para melhorar, caso haja engajamento e investimento adequado.

✦ Abertura de capital ao vivo: a abertura simbólica do “IPO mais importante da história” na bolsa de valores B3 acontecerá em 26 de abril, às 8h30, enfatizando a urgência da situação e encorajando empresas a assumir compromissos com sustentabilidade e responsabilidade social. A cerimônia de “ring the bell” terá transmissão ao vivo pelo LinkedIn, YouTube e TVB3.

✦ Campanha de lançamento: criada pela AlmapBBDO, a iniciativa inclui filme, anúncios, mídia exterior e ativação via influenciadores digitais, ressaltando a urgência de se fazer algo pelo planeta e a importância do compromisso das empresas com o Pacto Global da ONU – que já conta com 1900 empresas participantes no Brasil e 18 mil no mundo.

<strong>CRÉDITOS:</strong><br>Campanha: Terr4 <br>Cliente: Rede Brasil Pacto Global<br>Produto: Institucional<br>CCO: Luiz Sanches e Pernil<br>Diretor Executivo de Criação: Fernando Duarte, Henrique Del Lama, Rafael Gil e Rodrigo Almeida <br>Criação: Fábio Tedeschi, Flávio Cheren, Igor Pontes e Mozar Gudin <br>Design: Micael Andrade<br>Projetos Especiais: Diego Honorato, Julia Newman e Marilia Silva<br>Atendimento: Cairo Ribas, Camila Massari e Daniela Teixeira <br>Conteúdo: Sidney Marcelino Leite Silva e Kizzy Bortolo <br>Produção Gráfica: José Roberto Bezerra e Marcos de Souza<br>Tecnologia: Brenner Batista, Felipe Ferrarini, Gabriel Sávio e Tácio Britoo<br>Aprovação: Ana Urquiza, Carlo Pereira, Nubia Mendes e Otavio Toledo <div class="o-social-float o-social-float--horizontal"><a class="o-social-float__icon js-open-comment" href="#"><svg viewBox="105.1996 236.2722 24 23.6905" xmlns="http://www.w3.org/2000/svg">
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