Cannes Lions 2023: todos os Leões brasileiros em um único post
As ideias que renderam 92 Leões para o Brasil no maior festival de criatividade deste ano
Simples assim. Como diz título do post. Reunimos todos os cases que levaram os 92 Leões brasileiros em Cannes Lions 2023.
Segue abaixo, confira:
• Bring Home The Bud (Budweiser) | Wieden+Kennedy New York e São Paulo + Africa Creative
🦁🏆 Titanium / 🦁🥈 PR / 🦁🥉 Creative Strategy
• EART4 (B3 e UN Paco Global) | AlmapBBDO
🦁🏆 GP de Creative B2B / 🦁🥉 Creative B2B
• Never Done Evolving (Nike) | AKQA SP, Portland e Melbourne
🦁🏆 GP Digital Craft / 🦁🥉 Creative Data / 🦁🥉 Social & Influencer
• #TurnYourBack (Dove) | Ogilvy London e DAVID Madrid, com produção da DAVID São Paulo
🦁🏆 GP de Media
• Buscapé. Back To The City Of God. (Vivo) | VMLY&R
🦁🥈 Film / 🦁🥈 Media / 🦁🥉 Film Craft
• Transparency Card (Congresso em Foco) | AKQA
🦁🥇 Mobile / 🦁🥈Creative Data / 🦁🥈Direct / 🦁🥉 Innovation
• The Best-Seller Constitution (Mercado Livre) | GUT
🦁🥈 PR / 🦁🥉 Creative Strategy / 🦁🦁🥈🥉Direct / 🦁🥉 Print & Publishing
• The Foamy Haircut (Brahma) | Africa Creative
🦁🥇 Creative Effectiveness
• Dogs Without Borders (SFBO) | VMLY&R
🦁🥇 Sustainable Development Goals / 🦁🦁🥈🥉 Brand Experience & Activation / 🦁🥈 Entertainment
• The Cost of Gold (Urihi Yanomami Associação) | DM9
🦁🥇 Design
• Lea (Kimberly-Clark) | Ogilvy
🦁🥇 Entertainment for Sport
• Lu From Magalu (Magazine Luiza) | Ogilvy
🦁🥈 Creative Effectiveness
• Beer Power (Heineken) | Le Pub
🦁🥉 Creative B2B
• Pride Research (Havaianas) | Media.Monks
🦁🥈 Sustainable Development Goals / 🦁🥉 Creative Strategy
• Files of Freedom (Mercado Livre) | GUT São Paulo
🦁🥇 Radio & Audio / 🦁🥈 Entertainment For Music
• Rosalia Motomami Live Experience (TikTok) | TikTok, Columbia Records, AKQA São Paulo
🦁🦁🦁🥇🥈🥉 Entertainment For Music
• Save The Favela (Kondzilla Records) | BETC Havas
🦁🥈 Entertainment For Music
• Salla 2032 (House of Lapland) | Africa Creative
🦁🥉 Creative Effectiveness
• Missing Students (UNICEF) | Artplan
🦁🦁🥈🥉 Media
• Tattoo Ink (Heinz) | SOKO
🦁🥉 Brand Experience & Activation
• 0.0 BARRIERS (Heineken) | Le Pub
🦁🥈 Brand Experience & Activation / 🦁🥉 Creative Commerce
• Guarded Bus Stop (Eletromídia) | AlmapBBDO
🦁🥇 Media / 🦁🥉 Brand Experience & Activation
• Magic Audios (Coca-Cola) | Ogilvy
🦁🥉 Brand Experience & Activation / 🦁🥉 Mobile
• Accept Real Cookies (Piraquê) | Lew’Lara\TBWA
🦁🥉 Creative Commerce / 🦁🥉 Media
• RECEIPTS TO KEEP [FIGHTING] (Universidade Zumbi dos Palmares) | Grey
🦁🥈 Outdoor / 🦁🥉 Direct
• The One Exhibition (DM9) | Fotoglobal
🦁🥈 Print & Plushing / 🦁🥉 Industry Craft
• The Exiled Team (Brahma) | Africa Creative
🦁🥈 Entertainment For Sport / 🦁🥉 Social & Influencer
• Black Coaches (Vivo) | VMLY&R
🦁🥈 Entertainment For Sport
• #TrForTeacher (Navneet) | FCB Brasil e FCB Mumbai
🦁 Sustainable Development Goals
• Unnamed Armband (All Out) | AlmapBBDO
🦁🥉 Brand Experience & Activation / 🦁🥉 Entertainment For Gaming
• Petra Milk (Petra) | BETC Havas
🦁🥉 Brand Experience & Activation
• Galvão Bueno Million’s Voice (TikTok) | Galeria
🦁🥉 Radio & Audio
• The Future Is Black (Raça) | FCB Brasil
🦁🥈 Design / 🦁🥉 Industry Craft
• Trucss (Trucss) | Africa Creative
🦁🥉 Direct / 🦁🥉 Design
• Charging (Volvo) | Grey
🦁🥉 Outdoor
• Smiles Everywhere (Colgate) | VLM&YR
🦁🥉 Outdoor
• A Seat In The Sun (Dove) | SOKO
🦁🥉 Outdoor
• Medical Department (Brahma) | Africa Creative
🦁🥉 Outdoor / 🦁🥉 Brand Experience & Activation
• Elon, Boris, Vladmir e Francis (CNN) | AlmapBBDO
🦁🥉 Print & Publishing






• Neo Icarus (Abebe Bikila) | AKQA e COALA.LAB
🦁🥉 Design
• Uncomfortable Food (Stella Artois) | SOKO
🦁🥉 Glass / 🦁🥉 PR
• A Jornada do Autismo (Vivo) | Africa Creative
🦁🥉 Health & Wellness / 🦁🥉 Brand Experience & Activation / 🦁🥉 Design
• Cashback For Your Jersey’s Back (Flash) | FCB Brasil
🦁🥇 Social & Influencer
• Mission: Whopper (Burger King) | DAVID São Paulo e Buenos Aires
🦁🥈 Social & Influencer / 🦁🥉 Entertainment For Gaming
• The Zé Theory (Zé Delivery) | GUT
🦁🥇 Social & Influencer
• Other MC’s (Heinz) | Africa Creative
🦁🥉 Social & Influencer
• Atura o Baile (Budweiser) | Africa Creative e Gana
🦁🥉 Social & Influencer
• Los Santos +3ºC (Greenpeace) | VMLY&R
🦁🦁🥇🥈 Entertainment For Gaming
• The Gaming Cap (Dell) | VMLY&R
🦁🦁🥈 Social & Influencer
• Game-Her (Guaraná Antarctica) | SOKO
🦁🥉 Entertainment For Gaming
• Burger Glitch (Burger King) | DAVID
🦁🥉 Entertainment For Gaming

➜ O Festival Internacional de Criatividade Cannes Lions é o maior evento global da indústria criativa de mídia, comunicação e publicidade. A edição 2025 será realizada de 16 a 20 de junho. Acompanhe a cobertura B9, apresentada por Globo, no canal b9.com.br/canneslions e no nosso Instagram.
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