Cannes Lions 2023: todos os Leões brasileiros em um único post
As ideias que renderam 92 Leões para o Brasil no maior festival de criatividade deste ano

Simples assim. Como diz título do post. Reunimos todos os cases que levaram os 92 Leões brasileiros em Cannes Lions 2023.
Segue abaixo, confira:
• Bring Home The Bud (Budweiser) | Wieden+Kennedy New York e São Paulo + Africa Creative

Titanium / 
PR / 
Creative Strategy
• EART4 (B3 e UN Paco Global) | AlmapBBDO

GP de Creative B2B / 
Creative B2B
• Never Done Evolving (Nike) | AKQA SP, Portland e Melbourne

GP Digital Craft / 
Creative Data / 
Social & Influencer
• #TurnYourBack (Dove) | Ogilvy London e DAVID Madrid, com produção da DAVID São Paulo

GP de Media
• Buscapé. Back To The City Of God. (Vivo) | VMLY&R

Film / 
Media / 
Film Craft
• Transparency Card (Congresso em Foco) | AKQA

Mobile / 
Creative Data / 
Direct / 
Innovation
• The Best-Seller Constitution (Mercado Livre) | GUT

PR / 
Creative Strategy / 


Direct / 
Print & Publishing
• The Foamy Haircut (Brahma) | Africa Creative

Creative Effectiveness
• Dogs Without Borders (SFBO) | VMLY&R

Sustainable Development Goals / 


Brand Experience & Activation / 
Entertainment
• The Cost of Gold (Urihi Yanomami Associação) | DM9

Design
• Lea (Kimberly-Clark) | Ogilvy

Entertainment for Sport
• Lu From Magalu (Magazine Luiza) | Ogilvy

Creative Effectiveness
• Beer Power (Heineken) | Le Pub

Creative B2B
• Pride Research (Havaianas) | Media.Monks

Sustainable Development Goals / 
Creative Strategy
• Files of Freedom (Mercado Livre) | GUT São Paulo

Radio & Audio / 
Entertainment For Music
• Rosalia Motomami Live Experience (TikTok) | TikTok, Columbia Records, AKQA São Paulo





Entertainment For Music
• Save The Favela (Kondzilla Records) | BETC Havas

Entertainment For Music
• Salla 2032 (House of Lapland) | Africa Creative

Creative Effectiveness
• Missing Students (UNICEF) | Artplan



Media
• Tattoo Ink (Heinz) | SOKO

Brand Experience & Activation
• 0.0 BARRIERS (Heineken) | Le Pub

Brand Experience & Activation / 
Creative Commerce
• Guarded Bus Stop (Eletromídia) | AlmapBBDO

Media / 
Brand Experience & Activation
• Magic Audios (Coca-Cola) | Ogilvy

Brand Experience & Activation / 
Mobile
• Accept Real Cookies (Piraquê) | Lew’Lara\TBWA

Creative Commerce / 
Media
• RECEIPTS TO KEEP [FIGHTING] (Universidade Zumbi dos Palmares) | Grey

Outdoor / 
Direct
• The One Exhibition (DM9) | Fotoglobal

Print & Plushing / 
Industry Craft
• The Exiled Team (Brahma) | Africa Creative

Entertainment For Sport / 
Social & Influencer
• Black Coaches (Vivo) | VMLY&R

Entertainment For Sport
• #TrForTeacher (Navneet) | FCB Brasil e FCB Mumbai
Sustainable Development Goals
• Unnamed Armband (All Out) | AlmapBBDO

Brand Experience & Activation / 
Entertainment For Gaming
• Petra Milk (Petra) | BETC Havas

Brand Experience & Activation
• Galvão Bueno Million’s Voice (TikTok) | Galeria

Radio & Audio
• The Future Is Black (Raça) | FCB Brasil

Design / 
Industry Craft
• Trucss (Trucss) | Africa Creative

Direct / 
Design
• Charging (Volvo) | Grey

Outdoor
• Smiles Everywhere (Colgate) | VLM&YR

Outdoor
• A Seat In The Sun (Dove) | SOKO

Outdoor
• Medical Department (Brahma) | Africa Creative

Outdoor / 
Brand Experience & Activation
• Elon, Boris, Vladmir e Francis (CNN) | AlmapBBDO

Print & Publishing






• Neo Icarus (Abebe Bikila) | AKQA e COALA.LAB

Design
• Uncomfortable Food (Stella Artois) | SOKO

Glass / 
PR
• A Jornada do Autismo (Vivo) | Africa Creative

Health & Wellness / 
Brand Experience & Activation / 
Design
• Cashback For Your Jersey’s Back (Flash) | FCB Brasil

Social & Influencer
• Mission: Whopper (Burger King) | DAVID São Paulo e Buenos Aires

Social & Influencer / 
Entertainment For Gaming
• The Zé Theory (Zé Delivery) | GUT

Social & Influencer
• Other MC’s (Heinz) | Africa Creative

Social & Influencer
• Atura o Baile (Budweiser) | Africa Creative e Gana

Social & Influencer
• Los Santos +3ºC (Greenpeace) | VMLY&R



Entertainment For Gaming
• The Gaming Cap (Dell) | VMLY&R


Social & Influencer
• Game-Her (Guaraná Antarctica) | SOKO

Entertainment For Gaming
• Burger Glitch (Burger King) | DAVID

Entertainment For Gaming

Comentários
Sua voz importa aqui no B9! Convidamos você a compartilhar suas opiniões e experiências na seção de comentários abaixo. Antes de mergulhar na conversa, por favor, dê uma olhada nas nossas Regras de Conduta para garantir que nosso espaço continue sendo acolhedor e respeitoso para todos.