El Ojo faz guerrilha nas inscrições de Cannes Lions 2011

Podemos chamar essa de uma ação de guerrilha nas inscrições de Cannes Lions. Um filme para promover outro festival, o El Ojo, exclusivo para a galera aqui da Ibero-América.

Foi inscrito como um comercial para uma suposta cerveja, na categoria “Alcoholic Drinks”. É em português, mas com legendas falsas em inglês para passar pela organização do evento como um filme como outro qualquer.

Só pra brasileiro ver e lembrar do simpático festival regional. A ideia é da Santa Clara.

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