This Unpredictable Life: Honda integra comercial de TV com aplicativo de iPhone

A receita é repetida: Wieden + Kennedy, os animadores Adam Foulkes e Alan Smith do estúdio Nexus e a locução de Garrison Keillor. Mas a campanha da Honda para o modelo Jazz traz um componente extra: o iPhone.

O filme “This Unpredictable Life”, que estréia hoje no Reino Unido, é integrado com um aplicativo. Utilizando uma tecnologia de reconhecimento de áudio, você pode “pegar” com o iPhone os personagens do comercial.

Se conseguir reunir todos, desbloqueia conteúdo extra. Se a recompensa é pequena, vale pelo uso da tecnologia e pelas possibilidades criativas no futuro.

Abaixo você vê o filme, e em seguida uma demonstração do aplicativo em funcionamento:

</p> <div class="o-social-float o-social-float--horizontal"><a class="o-social-float__icon js-open-comment" href="#"><svg viewBox="105.1996 236.2722 24 23.6905" xmlns="http://www.w3.org/2000/svg"> <g id="_01_align_center" data-name="01 align center" transform="matrix(1, 0, 0, 1, 105.19958305358887, 236.27225494384766)"> <path d="M21,0H3A3,3,0,0,0,0,3V20H6.9l3.808,3.218a2,2,0,0,0,2.582,0L17.1,20H24V3A3,3,0,0,0,21,0Zm1,18H16.366L12,21.69,7.634,18H2V3A1,1,0,0,1,3,2H21a1,1,0,0,1,1,1Z"/> <rect x="6" y="5" width="6" height="2"/> <rect x="6" y="9" width="12" height="2"/> <rect x="6" y="13" width="12" height="2"/> </g> </svg><span class="o-social-float__icon-count js-comment-count-horizontal"><span data-talk-id="19744" ></span></span></a> <a class="o-social-float__icon js-open-social-share" href="#"><svg viewBox="184.52 177.1214 24.0013 20.5866" xmlns="http://www.w3.org/2000/svg"> <path d="M 207.522 177.122 C 206.97 177.122 206.522 177.57 206.522 178.122 C 206.519 181.434 203.835 184.119 200.522 184.122 L 194.692 184.122 L 194.692 182.536 C 194.692 180.996 193.025 180.035 191.692 180.805 C 191.541 180.892 191.402 180.999 191.278 181.122 L 185.399 187.001 C 184.228 188.172 184.228 190.071 185.399 191.243 L 191.278 197.122 C 192.367 198.21 194.226 197.712 194.624 196.225 C 194.669 196.056 194.692 195.883 194.692 195.708 L 194.692 194.122 L 199.522 194.122 C 204.491 194.116 208.517 190.09 208.522 185.122 L 208.522 178.122 C 208.522 177.57 208.075 177.122 207.522 177.122 Z M 192.692 195.708 L 186.813 189.829 C 186.423 189.438 186.423 188.805 186.813 188.415 L 192.692 182.536 L 192.692 185.122 C 192.692 185.674 193.14 186.122 193.692 186.122 L 200.522 186.122 C 202.82 186.123 205.006 185.134 206.522 183.408 L 206.522 185.122 C 206.518 188.986 203.387 192.118 199.522 192.122 L 193.692 192.122 C 193.14 192.122 192.692 192.57 192.692 193.122 L 192.692 195.708 Z" style="transform-origin: 196.521px 187.415px;" transform="matrix(-1, 0, 0, -1, -0.000030517578, 0)"/> </svg></a></p> <ul class="o-social-float__btns-content"> <li><a class="js-copy-link" href="#"><svg viewBox="222.4946 241.3896 23.9967 23.9985" xmlns="http://www.w3.org/2000/svg"> <path d="M 126.975 89.884 C 126.745 89.654 126.529 89.402 126.334 89.136 C 126.009 88.69 126.107 88.064 126.554 87.739 C 127 87.414 127.625 87.512 127.951 87.958 C 128.08 88.136 128.225 88.307 128.388 88.469 C 129.191 89.272 130.258 89.714 131.393 89.714 C 132.528 89.714 133.596 89.272 134.398 88.469 L 139.898 82.969 C 141.555 81.312 141.555 78.615 139.898 76.958 C 138.241 75.301 135.544 75.301 133.887 76.958 L 132.829 78.016 C 132.438 78.407 131.806 78.407 131.415 78.016 C 131.024 77.625 131.024 76.993 131.415 76.602 L 132.473 75.544 C 134.91 73.106 138.875 73.106 141.312 75.544 C 143.749 77.981 143.749 81.946 141.312 84.383 L 135.812 89.883 C 134.632 91.064 133.062 91.714 131.393 91.714 C 129.724 91.714 128.154 91.064 126.975 89.884 L 126.975 89.884 Z M 125.393 97.714 C 127.063 97.714 128.632 97.064 129.812 95.883 L 130.87 94.825 C 131.261 94.435 131.261 93.802 130.87 93.411 C 130.48 93.02 129.847 93.021 129.456 93.411 L 128.397 94.469 C 127.594 95.272 126.527 95.714 125.392 95.714 C 124.257 95.714 123.19 95.272 122.387 94.469 C 121.584 93.666 121.142 92.599 121.142 91.464 C 121.142 90.329 121.584 89.261 122.387 88.459 L 127.887 82.959 C 128.69 82.156 129.757 81.714 130.892 81.714 C 132.027 81.714 133.095 82.156 133.897 82.959 C 134.057 83.12 134.203 83.291 134.333 83.469 C 134.657 83.916 135.282 84.016 135.73 83.69 C 136.177 83.365 136.276 82.74 135.951 82.293 C 135.761 82.031 135.546 81.78 135.312 81.546 C 134.131 80.364 132.561 79.714 130.892 79.714 C 129.223 79.714 127.653 80.364 126.473 81.545 L 120.974 87.045 C 119.793 88.225 119.143 89.795 119.143 91.464 C 119.143 93.133 119.793 94.703 120.974 95.883 C 122.154 97.064 123.723 97.714 125.393 97.714 Z" transform="matrix(1, 0, 0, 1, 103.35159301757812, 167.67413330078125)"/> </svg></a></li> <li><a class="js-share-button" href="https://web.whatsapp.com/send?text=https://www.b9.com.br/19744/this-unpredictable-life-honda-integra-comercial-de-tv-com-aplicativo-de-iphone/"><svg viewBox="135.4042 255.0624 23.885 24" xmlns="http://www.w3.org/2000/svg"> <g id="WA_Logo" transform="matrix(1, 0, 0, 1, 135.3471508026123, 255.06238555908203)"> <g> <path style="fill-rule:evenodd;clip-rule:evenodd;" d="M20.463,3.488C18.217,1.24,15.231,0.001,12.05,0 C5.495,0,0.16,5.334,0.157,11.892c-0.001,2.096,0.547,4.142,1.588,5.946L0.057,24l6.304-1.654 c1.737,0.948,3.693,1.447,5.683,1.448h0.005c6.554,0,11.89-5.335,11.893-11.893C23.944,8.724,22.708,5.735,20.463,3.488z M12.05,21.785h-0.004c-1.774,0-3.513-0.477-5.031-1.378l-0.361-0.214l-3.741,0.981l0.999-3.648l-0.235-0.374 c-0.99-1.574-1.512-3.393-1.511-5.26c0.002-5.45,4.437-9.884,9.889-9.884c2.64,0,5.122,1.03,6.988,2.898 c1.866,1.869,2.893,4.352,2.892,6.993C21.932,17.351,17.498,21.785,12.05,21.785z M17.472,14.382 c-0.297-0.149-1.758-0.868-2.031-0.967c-0.272-0.099-0.47-0.149-0.669,0.148s-0.767,0.967-0.941,1.166 c-0.173,0.198-0.347,0.223-0.644,0.074c-0.297-0.149-1.255-0.462-2.39-1.475c-0.883-0.788-1.48-1.761-1.653-2.059 s-0.018-0.458,0.13-0.606c0.134-0.133,0.297-0.347,0.446-0.521C9.87,9.97,9.919,9.846,10.019,9.647 c0.099-0.198,0.05-0.372-0.025-0.521C9.919,8.978,9.325,7.515,9.078,6.92c-0.241-0.58-0.486-0.501-0.669-0.51 C8.236,6.401,8.038,6.4,7.839,6.4c-0.198,0-0.52,0.074-0.792,0.372c-0.272,0.298-1.04,1.017-1.04,2.479 c0,1.463,1.065,2.876,1.213,3.074c0.148,0.198,2.095,3.2,5.076,4.487c0.709,0.306,1.263,0.489,1.694,0.626 c0.712,0.226,1.36,0.194,1.872,0.118c0.571-0.085,1.758-0.719,2.006-1.413c0.248-0.694,0.248-1.29,0.173-1.413 C17.967,14.605,17.769,14.531,17.472,14.382z"/> </g> </g> </svg></a></li> <li><a class="js-share-button" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.b9.com.br/19744/this-unpredictable-life-honda-integra-comercial-de-tv-com-aplicativo-de-iphone/&title=This Unpredictable Life: Honda integra comercial de TV com aplicativo de iPhone&summary=This Unpredictable Life: Honda integra comercial de TV com aplicativo de iPhone&sorce=@b9&text="><svg viewBox="103.3516 169.456 20.293 20.2922" xmlns="http://www.w3.org/2000/svg"> <path id="Path_2520" d="M17.291,19.073h-3.007v-4.709c0-1.123-0.02-2.568-1.564-2.568c-1.566,0-1.806,1.223-1.806,2.487v4.79H7.908 V9.389h2.887v1.323h0.04c0.589-1.006,1.683-1.607,2.848-1.564c3.048,0,3.609,2.005,3.609,4.612L17.291,19.073z M4.515,8.065 c-0.964,0-1.745-0.781-1.745-1.745c0-0.964,0.781-1.745,1.745-1.745c0.964,0,1.745,0.781,1.745,1.745 C6.26,7.284,5.479,8.065,4.515,8.065L4.515,8.065 M6.018,19.073h-3.01V9.389h3.01V19.073z M18.79,1.783H1.497 C0.68,1.774,0.01,2.429,0,3.246V20.61c0.01,0.818,0.68,1.473,1.497,1.464H18.79c0.819,0.01,1.492-0.645,1.503-1.464V3.245 c-0.012-0.819-0.685-1.474-1.503-1.463" transform="matrix(1, 0, 0, 1, 103.35159301757812, 167.67413330078125)"/> </svg></a></li> <li><a class="js-share-button" href="https://www.facebook.com/sharer.php?u=https://www.b9.com.br/19744/this-unpredictable-life-honda-integra-comercial-de-tv-com-aplicativo-de-iphone/"><svg viewBox="108.6591 134.0524 24 23.855" xmlns="http://www.w3.org/2000/svg"> <g transform="matrix(1, 0, 0, 1, 108.65908288955688, 133.97940063476562)"> <path d="M24,12.073c0,5.989-4.394,10.954-10.13,11.855v-8.363h2.789l0.531-3.46H13.87V9.86c0-0.947,0.464-1.869,1.95-1.869h1.509 V5.045c0,0-1.37-0.234-2.679-0.234c-2.734,0-4.52,1.657-4.52,4.656v2.637H7.091v3.46h3.039v8.363C4.395,23.025,0,18.061,0,12.073 c0-6.627,5.373-12,12-12S24,5.445,24,12.073z"/> </g> </svg></a></li> <li><a class="js-share-button" href="https://telegram.me/share/url?url=https://www.b9.com.br/19744/this-unpredictable-life-honda-integra-comercial-de-tv-com-aplicativo-de-iphone/&text=This Unpredictable Life: Honda integra comercial de TV com aplicativo de iPhone"><svg viewBox="212.4441 270.0536 24 24" xmlns="http://www.w3.org/2000/svg"> <g id="Artboard" transform="matrix(1, 0, 0, 1, 212.44405364990234, 270.05355072021484)"> <path style="fill-rule:evenodd;clip-rule:evenodd;" d="M12,0C5.373,0,0,5.373,0,12s5.373,12,12,12s12-5.373,12-12S18.627,0,12,0z M17.562,8.161c-0.18,1.897-0.962,6.502-1.359,8.627c-0.168,0.9-0.5,1.201-0.82,1.23c-0.697,0.064-1.226-0.461-1.901-0.903 c-1.056-0.692-1.653-1.123-2.678-1.799c-1.185-0.781-0.417-1.21,0.258-1.911c0.177-0.184,3.247-2.977,3.307-3.23 c0.007-0.032,0.015-0.15-0.056-0.212s-0.174-0.041-0.248-0.024c-0.106,0.024-1.793,1.139-5.062,3.345 c-0.479,0.329-0.913,0.489-1.302,0.481c-0.428-0.009-1.252-0.242-1.865-0.442c-0.751-0.244-1.349-0.374-1.297-0.788 c0.027-0.216,0.324-0.437,0.892-0.663c3.498-1.524,5.831-2.529,6.998-3.015c3.333-1.386,4.025-1.627,4.477-1.635 C17.472,7.214,17.608,7.681,17.562,8.161z"/> </g> </svg></a></li> </ul> </div> <p>

This Unpredictable Life: Honda integra comercial de TV com aplicativo de iPhone

transforme sua marca em conversa
conte com o b9

20 anos de pioneirismo digital

Newsletter

SIGA B9

Comentários

This Unpredictable Life: Honda integra comercial de TV com aplicativo de iPhone

Relacionados

transforme sua marca em conversa conte com o b9

20 anos de pioneirismo digital

Obrigado!

transforme sua marca em conversa
conte com o b9