Foram 11 leões de Cyber para o Brasil em Cannes

O clipe da canção ‘Happy’, de Pharrell Williams, que viralizou pelo mundo todo com diversas versões de pessoas felizes (ou ironicamente felizes, como foi o caso dos vídeos de protesto que usavam a estética do clipe) levou um dos Grand Prix de Cyber deste ano em Cannes. As outras duas campanhas agraciadas foram a ‘Live Test Series’ da Volvo e o ‘Scarecrow’da Chipotle.

Entre os brasileiros, os destaques ficaram com os últimos desejos da Kombi, os tatuadores que ajudavam a prevenir o câncer de pele, o Speaking Exchange do CNA, o enterro do Bentley de Chiquinho Scarpa e o #somostodosmacacos de Neymar.

Confira abaixo os cases vencedores. Os brasileiros aparecem em destaque.

 

Grand Prix

‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)

‘Live Test Series’, da Forsman & Bodenfors Gothenburg para a Volvo Trucks (Suécia)

‘The Scarecrow’, da Creative Artists Agency Los Angeles para a Chipotle Mexican Grill (Eua)

Ouros

‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)

‘Sound Of Honda / Ayrton Senna 1989’, da Dentsu Tokyo para a Honda Motor Co. (Japão)

‘The Scarecrow’, daCreative Artists Agency Los Angeles para a Chipotle Mexican Grill (Eua)

‘The Scarecrow’, daCreative Artists Agency Los Angeles para a Chipotle Mexican Grill (Eua)

‘Sweetie’, da Lemz Amsterdam para a Terre Des Hommes Netherlands (Holanda)

‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)

‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)

‘Sweetie’, da Lemz Amsterdam para a Terre Des Hommes Netherlands (Holanda)

‘If We Made It’, da Droga5 New York / Caviar Digital Los Angeles para a Heineken (Eua)

‘Live Test Series & The Chase 360°’, da Forsman & Bodenfors Gothenburg para a Volvo Trucks (Suécia)

‘The Launch Of Greatness Awaits’, da Bbh New York para a Sony (Eua)

‘Sweetie’, da Lemz Amsterdam para a Terre Des Hommes Netherlands (Holanda)

‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)

‘Most Shocking Second A Day Video’, daUnit 9 London / Don’T Panic Londonpara a Save The Children (Reino Unido)

‘Pharrell Williams – 24 Hours Of Happy’, daIconoclast Parispara a Universal / Iamother (França)

‘The Epic Split’, daForsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)

‘Sweetie’, daLemz Amsterdampara a Terre Des Hommes Netherlands (Holanda)

‘Sweetie’, daLemz Amsterdampara a Terre Des Hommes Netherlands (Holanda)

‘The Collaboratory’, daGsd&M Austinpara a United States Air Force (Eua)

‘Sweetie’, daLemz Amsterdampara a Terre Des Hommes Netherlands (Holanda)

‘Sound Of Honda / Ayrton Senna 1989’, daDentsu Tokyopara a Honda Motor Co. (Japão)

‘Magic Of Flying’, daOgilvyone London para a British Airways (Reino Unido)

‘Live Test Series Integrated Campaign’, daForsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)

Pratas
‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)

‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)

‘Google Night Walk’, da72Andsunny Los Angeles, Ca / 72Andsunny Amsterdam / Google Creative Lab Londonpara a Google (Eua)

‘Ifwemadeit.Com’, daDroga5 New York / Caviar Digital Los Angelespara a Heineken (Eua)

‘The New Creatives’, daGoodby Silverstein & Partners San Franciscopara a Adobe (Eua)

‘Make Every Yard Count’, daJwt India Mumbai / Jwt India Bangalorepara a Nike (India)

‘Ifwemadeit.Com’, daDroga5 New York / Caviar Digital Los Angelespara a Heineken (Eua)

‘Sound Of Honda / Ayrton Senna 1989’, daDentsu Tokyopara a Honda Motor Co. (Japão)

‘Magic Of Flying’, daOgilvyone London para a British Airways (Reino Unido)

‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)

‘Pharrell Williams – 24 Hours Of Happy’, daIconoclast Parispara a Universal / Iamother (França)

‘All Eyes On S4.’, daHeimat Berlinpara a Swisscom (Alemanha)

‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)

‘The Hornbach Hammer’, daHeimat Berlinpara a Hornbach (Alemanha)

‘Stay Together Family Portraits’, daPereira & O’Dell San Franciscopara a Skype (Eua)

‘Climate Name Change’, daBarton F. Graf 9000 New Yorkpara a 350 Action (Eua)

‘Be Moved Hub’, daWieden+Kennedy Portlandpara a Sony (Eua)

‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)

‘The Most Serious Game Ever’, daTbwa\Paris / Tbwa\Dan Paris Boulogne-Billancourtpara a Sncf (França)

‘Beats Music’, daR/Ga Londonpara a Beats Music (Reino Unido)

‘Climate Name Change’, daFurlined Los Angeles / Barton F. Graf 9000 New Yorkpara a 350 Action (Eua)

‘Dear Future Mom’, daSaatchi & Saatchi Milanpara a Coordown Onlus (Italy)

‘If Only For A Second’, daLeo Burnett France Parispara a Mimi Foundation (França)

‘Sound Of Honda / Ayrton Senna 1989’, daDentsu Tokyopara a Honda Motor Co. (Japão)

‘Bid For Greatness’, daBbh New York para a Sony (Eua)

‘Tattoo Skin Cancer Check’, daOgilvy Brasil São Paulopara a Sol De Janeiro (Brasil)

 

‘The Collaboratory’, daGsd&M Austinpara a United States Air Force (Eua)

‘Speaking Exchange’, daFcb Brasil São Paulopara a Cna (Brasil)

‘The Hornbach Hammer’, daHeimat Berlinpara a Hornbach (Alemanha)

‘First To Greatness’, daBbh New York para a Sony (Eua)

‘The Collaboratory’, daGsd&M Austinpara a United States Air Force (Eua)

‘Universal Typeface’, daDdb Tribal Group Düsseldorfpara a Bic Deutschland (Alemanha)

‘#Somostodosmacacos #Weareallmonkeys’, daLoducca São Paulopara a Neymar Jr (Brasil)

‘Bentley Burial’, daLeo Burnett Tailor Made São Paulopara a Abto – Brazilian Association Of Organ Transplantation (Brasil)

‘Anna Kendrick: Behind The Scenes Of The – Mega Huge Football Ad We Almost Made’, daDroga5 New York / Caviar Digital Los Angelesparaa Heineken (Eua)

‘Biggest Assembly Ever’, daLeo Burnett Chicago para a Procter & Gamble (Eua)

‘The Autocomplete Truth’, daMemac Ogilvy Dubaipara a Un Women (United Arab Emirates)

‘Ta No Mapa! (On The Map)’, daJwt Brazil São Paulopara a Afroreggae (Brasil)

‘Levi’S Tools’, daAkqa New York / Akqa San Francisco / Fake Love New Yorkpara a Levi Strauss & Co. (Eua)

‘No Social Network’, daBiedermann / Mccann Paraguaypara a Tigo – Facebook (Paraguay)

‘The Most Serious Game Ever’, daTbwa\Paris / Tbwa\Dan Paris Boulogne-Billancourtpara a Sncf (França)

‘Speaking Exchange’, daFcb Brasil São Paulopara a Cna (Brasil)

‘Beats Music’, daR/Ga Londonpara a Beats Music (Reino Unido)

‘All Eyes On S4.’, daHeimat Berlinpara a Swisscom (Alemanha)

‘Blowing In The Wind’, daÅkestam Holst Stockholmpara a Apotek Hjärtat (Suécia)

‘Beats Music’, daR/Ga Londonpara a Beats Music (Reino Unido)

Campanhas Prata

‘The Impossible Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)

‘The Animal Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)

‘The Born Friends Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)

‘Farmed And Dangerous Restaurant Series Episode 2’, daPiro New Yorkpara a Chipotle Mexican Grill (Eua)

‘Farmed And Dangerous Episode 4’, daPiro New Yorkpara a Chipotle Mexican Grill (Eua)

Bronzes

‘Google Night Walk’, da72Andsunny Los Angeles, Ca / 72Andsunny Amsterdam / Google Creative Lab Londonpara a Google (Eua)

‘Remote Control Tourist’, daTool Los Angeles, Ca / Clemenger Bbdo Melbourne para a Tourism Victoria (Eua)

‘A Trip Out To Sea’, daClm Bbdo Boulogne-Billancourtpara a Guy Cotten (França)

‘Heart Of The Arctic’, daCossette Montrealpara a Royal Canadian Mint (Canada)

‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)

‘The Born Friends Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)

‘Wordscanbeweapons’, daOgilvy Beijing para a Center For Psychological Research, Shenyang (China)

‘Moon’, daOgilvyone Madridpara a Ing Direct (Espanha)

‘Heart Of The Arctic’, daCossette Montrealpara a Royal Canadian Mint (Canada)

‘The Art People’, daBbh Londonpara a Christie’S (Reino Unido)

‘Stay Together Family Portraits’, daPereira & O’Dell San Franciscopara a Skype (Eua)

‘Graffiti General’, daBetc Digital Paris / Betc Parispara a Betc (França)

‘Climate Name Change’, daBarton F. Graf 9000 New Yorkpara a 350 Action (Eua)

‘The Chase 360°’, daForsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)

‘Melbourne Remote Control Tourist’, daClemenger Bbdo Melbourne para a Tourism Victoria (Australia)

‘The Scarecrow’, daCreative Artists Agency Los Angelespara a Chipotle Mexican Grill (Eua)

‘Mindtunes’, daDuval Guillaume Antwerppara a Diageo (Bélgica)

‘Long Distance Art’, daJung Von Matt Viennapara a Vienna Tourist Board (Austria)

‘Just A Reflektor’, daGoogle Creative Lab, Data Arts Team San Francisco / Aatoaa Montreal, Qcpara a Arcade Fire, Google Chrome (Eua)

‘Coder’, daGoogle Creative Lab New Yorkpara a Google (Eua)

‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)

‘Kombi’S Last Wishes’, da Almapbbdo São Paulopara a Volkswagen (Brasil)

‘Labels Against Women’, daB bdo Guerrero Makati Citypara a P&G Philippines (Filipinas)

‘Make Every Yard Count’, da Jwt India Mumbai / Jwt India Bangalorepara a Nike (India)

‘Gt6: First Love’, da Bbh New York para a Sony (Eua)

‘The Woman Who Can’T Watch Movies’, da Fcb Spain Madridpara a Canal+ Spain (Espanha)

‘Message Barter’, da Ogilvy & Mather India Mumbaipara a The Akanksha Foundation (India)

‘I Touch Myself’, da Jwt Sydney / Soap Creative Sydneypara a Cancer Council (Australia)

‘Byc Tools Page’, da Droga5 New Yorkpara a Prudential (Eua)

‘The Chase 360°’, da Forsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)

‘Melbourne Remote Control Tourist’, da Clemenger Bbdo Melbourne para a Tourism Victoria (Australia)

‘Build With Chrome’, da North Kingdom Skellefteapara a Google & Lego (Suécia)

‘Speaking Exchange’, da Fcb Brasil São Paulopara a Cna (Brasil)

‘Missing Person Pre-Roll’, daVml Sydneypara a Australian Federal Police (Australia)

”Know Your English’ Web Banners’, daGrey Group Singaporepara a British Council Singapore (Singapore)

‘Missing Person Pre-Roll’, daVml Sydneypara a Australian Federal Police (Australia)

”Know Your English’ Web Banners’, daGrey Group Singaporepara a British Council (Singapore)

‘Look Inside.™: Mick Ebeling’, daVenables Bell & Partners San Franciscopara a Intel (Eua)

‘Anna Kendrick: Behind The Scenes Of The Mega Huge Game Day Ad Newcastle Almost M’, daDroga5 New Yorkpara a Heineken (Eua)

‘Westjet Christmas Miracle: Real-Time Giving’, daWestjet Calgarypara a Westjet (Canada)

‘Just A Reflektor’, daGoogle Creative Lab, Data Arts Team San Franciscopara a Google (Eua)

‘Bob Dylan Like A Rolling Stone’, daInterlude New York para a Sony Music (Eua)

‘Universal Typeface’, daDdb Tribal Group Düsseldorfpara a Bic Deutschland (Alemanha)

‘#Bringdowntheking’, daDdb Group New Zealand Aucklandpara a Sky Television (New Zealand)

‘Gowest’, daM&C Saatchi Stockholm para a Stockholm Pride (Suécia)

‘Melbourne Remote Control Tourist’, daClemenger Bbdo Melbourne para a Tourism Victoria (Australia)

‘The Empty Project’, daLoducca São Paulopara a Shopping Villalobos (Brasil)

‘Make Every Yard Count’, daJwt India Mumbaipara a Nike (India)

‘I Touch Myself’, daJwt Sydneypara a Cancer Council (Australia)

‘Goodbye 80S’, daGsd&M Austinpara a Radioshack (Eua)

‘Animal Strike’, daDdb Group New Zealand Aucklandpara a Paw Justice (New Zealand)

‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)

‘Hello My Name Means’, daDm9Ddb São Paulopara a J&J (Brasil)

‘Mob City Twitter Script’, daDeutsch New Yorkpara a Tnt (Eua)

‘The Last Comment’, daBuzzman Parispara a Burger King (França)

‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)

‘No Social Network’, daBiedermann / Mccann Paraguaypara a Tigo – Facebook (Paraguay)

‘Airbnb #Sochiproblems’, daPereira & O’Dell San Franciscopara a Airbnb (Eua)

‘Speaking Exchange’, daFcb Brasil São Paulopara a Cna (Brasil)

‘Ropa Comprometida 2013’, daLa Despensa Madrid para a Amnistía Internacional (Spain)

‘Rip Curl Search Gps’, daVml Sydney para a Rip Curl (Australia)

‘Levi’S Tools’, da Akqa New York / Akqa San Francisco / Fake Love New York para a Levi Strauss & Co. (Eua)

‘Long Distance Art’, da Jung Von Matt Vienna para a Vienna Tourist Board (Austria)

‘Unnumbered Sparks’, da Google Creative Lab, Data Arts Team San Francisco para a Google (Eua)

‘Passport Beer Fridge’, da Rethink Vancouver para a Molson Canadian (Canada)

‘Google Outside’, daR/Ga London / Google Uk London para a Google Uk (Reino Unido)

‘The Smart Phone Line’, da Colenso Bbdo Auckland para a Samsung New Zealand (New Zealand)

‘The Nike Sb App – Trick Tree’, daR/Ga New York para a Nike (Eua)

‘Melbourne Remote Control Tourist’, da Clemenger Bbdo Melbourne para a Tourism Victoria (Australia)

 

Campanhas Bronze

‘The Power Inside: Episode 5’, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)

‘The Power Inside: Episode 6’, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)

‘The Power Inside: Episode 1’, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)

‘The Power Inside: Episode 2’, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)

‘The Power Inside: Episode 3’, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)

‘The Power Inside: Episode 4’, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)

‘Appreciation’, da Ss+K New York para a Home Box Office Inc. (Eua)

‘Faithful’, da Ss+K New York para a Home Box Office Inc. (Eua)

‘Unconditional Love’, da Ss+K New York para a Home Box Office Inc. (Eua)

‘Your Choice’, da Ss+K New York para a Home Box Office Inc. (Eua)